Toys”R”Us celebrates its mascot Geoffrey’s 69th birthday across Asia

09.10.2019 by LadyAlly

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Popular toy, baby and education product retail in Asia – Toys”R”Us, will be celebrating its famous giraffe mascot Geoffrey’s 69th birthday across Asia. Formerly known as Dr. G. Raffe, Geoffrey made his first public debut as the Toys“R”Us official mascot in 1950. In the 1960’s he was renamed Geoffrey and became the official Toys“R”Us “spokesanimal”.

This year Toys“R”Us Asia is celebrating Geoffrey’s Day by bringing to life a birthday celebration squad, designed by children across Asia and based on the child’s own imaginary friends.

Walk into Toys“R”Us in Mid Valley Megamall or 1 Utama Shopping Centre, turn on your Facebook augmented reality filter and begin searching for the hidden birthday celebration squad, who will unlock Geoffrey’s Goofy gang to celebrate his birthday with him. Recycloud from Malaysia, Strawberry Princess from Hong Kong and Cupcakety from Singapore are just 3 of the 14 imaginary friends you can find, hidden all over the store.

At each store, the first 50 participants who successfully find and scan the imaginary friends will win exclusive limited edition Geoffrey premium goodie bags. Geoffrey’s birthday squad can be found at Mid Valley Megamall and 1 Utama Shopping Centre from 7 – 30 October 2019.


Other in-store activities for Geoffrey’s Day 2019

Meet and Greet Session with Geoffrey

This event will be held at Toys“R”Us Mid Valley Megamall daily from 18 October – 20 October 2019. Geoffrey will appear to meet his friends in four 30-minute sessions daily, at 1.30pm, 3.30pm, 5.30pm and 8.00pm, so you can take this opportunity to bring your family and friends for a photo op.

Activity Booths

There will be fun activities aplenty at Mid Valley Megamall in conjunction with Geoffrey’s Day. From 17 – 20 October, have fun with Thomas & Friends – The World Of Thomas with displays of tracksets from the latest TRACKMASTER series and let the kids spend some time at the Thomas Playtable, getting hands on with samples of the latest TRACKMASTER tracksets. You can get a Thomas & Friends™ Storybook Set worth RM59.90 with a minimum spend of RM120.

Meanwhile, from 19 – 20 October, the little ones can have fun with Hatchimals, Awesome Blossems and Owleez. See demonstrations of products from Hatchimals Season 5 and 6, Hatchimals Pixies, HatchiWOW and Awesome Blossems, and teach the Owleez to fly and play! Also on 19 – 20 October are new product demonstrations of the Fisher-Price Linkimals. You can get a free Fisher Price Cutlery Set with every purchase of Linkimals products.

In-Store Geoffrey Day Deals

Enjoy fantastic deals and offers on exclusive Toys“R”Us brands like Animal Zone, Bru, True Heroes, Just Like Home and LOL Surprise! Toys“R”Us Geoffrey’s Day Deals at all Toys“R”Us outlets across Malaysia starts from now till 30 October 2019.


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